- The technique of increasing the quantity and quality of search engine traffic to a website or web page is known as search engine optimization (SEO).
- Instead of direct traffic or bought traffic, SEO focuses on organic (sometimes known as “natural” or “organic”) outcomes.
- Unpaid traffic can come from a variety of queries, including picture, video, news, academic, and vertical search engines that cater to particular industries.
- When used as an Internet marketing strategy, SEO takes into account a variety of factors, including how search engines operate,the computer algorithms that determine how they behave, what people search for, the actual search terms or keywords they enter into search engines,
and which search engines their intended audience prefers.
- Because SEO increases a website’s visibility in search results, more people will visit it.
- On-page SEO, which is sometimes called on-site SEO, is the process of tweaking a page’s content, tags, and internal links to improve search visibility and increase traffic.
- In other words, it’s a means of optimizing your website to help search engines better understand your website.
- The first is in the amount of traffic.
- The first five organic results on a search page get 67.60% of all clicks. The next five account for only 3.73%. And it drops from there. So, if you want to get traffic, you need to be near the top.
- Secondly, high-ranking sites have much better click-through rates (CTR).
- The first Google mobile search result has an average organic CTR of 26.9%.
- Now consider that 92.4% of internet users who search on their mobile phones for something nearby visit that business the same day and you can start to see the impact organic SEO can have on your bottom line.
- On-page optimization is an important factor in your organic ranking.
- “Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
- Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.
- Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.
- This is accomplished by other reputable places on the Internet (pages, sites, people, etc.)
linking to or promoting your website, and effectively “vouching” for the quality of your content.
- Technical search engine optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can readily crawl, index,
and render it.
- Technical SEO is just one piece of the whole SEO puzzle.
- Most marketers and business owners leverage technical SEO to better their website’s chances to rank well in the search engine results pages
- Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations.
- By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.
- Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.
- With local SEO, businesses can use this to position their products and services to local prospects and customers searching for them.